Search results for " Pearson coefficient"
showing 2 items of 2 documents
Wine label design as a strategic tool to attract consumers. A marketing study on Sicilian wine positioning
2013
Negli ultimi anni il packaging e stato considerato dalle aziende vinicole uno tra i piu importanti strumenti del marketing. Infatti, grazie all’utilizzazione di immagini e testi, e possibile comunicare chiaramente al mercato messaggi coerenti con i prodotti, con i valori dell’azienda e con i target di consumatori di riferimento. In questo studio si e voluto conoscere quanto le etichette siano importanti per le cantine siciliane nelle scelte di posizionamento dei loro vini. Si e voluta, inoltre, misurare l’influenza che le etichette esercitano sui consumatori, indirizzando ed orientando le preferenze al momento dell’acquisto di un vino, senza tralasciare l’eventuale effetto attrattivo causat…
ANALYSIS OF THE IMPACT OF EXOGENOUS FACTORS ON THE FINANCIAL PERFORMANCE OF ROMANIAN COMMERCIAL BANKS LISTED ON BUCHAREST STOCK EXCHANGE
2015
The interest of both creditors and debtors of a credit institution on the performance registered by commercial banks imposed shaping high prudential standards designed to not upset the credit institution and to contribute decisively to increase their health profitability. On bank performance it shows a significant influence on many factors. The study focuses its attention on the impact of research that external factors are likely to print to financial rate of credit institutions (one of the classic indicators used to measure bank performance). The variables studied were represented by: - external factors: GDP, inflation and exchange rate leu-euro - considered to be independent variables and…